Salone del Mobile and Fuorisalone 2022: all the events of ONIRO Group
Milan, 7th June 2022. An important and meaningful presence confirms ONIRO Group among the protagonists of Salone del Mobile and Fuorisalone 2022, the most prestigious events in the world of international design.
In the spaces of Milano Rho, at Salone del Mobile, the Group has an area of 1600 square metres, equally divided between the Fashion Brands Roberto Cavalli Home Interiors, Gianfranco Ferré Home and ETRO Home Interiors and Jumbo Collection, the group’s historic brand that offers classic furniture collections. The “Special Guest” of this space is the experimental design brand JCP Universe, whose wisely orchestrated incursions open up an unusual and surprising dialogue between two apparently distant worlds.
The Fuorisalone is also rich in appointments. In the Milan showroom of the Group, in the heart of the city, are presented two projects signed ONIRO Lab. ONIRO Group’s experimental lab investigates the theme of dreams both inside and outside the space. On the lower floor, in an intimate and reserved environment, a careful selection of volumes forms the nucleus of the Library of Dreams, the first library entirely dedicated to the oneiric dimension in literature, art, science and beyond. In the space next to the shop, under the portico, dreams come to life in the Library of Dreams installation: literary quotations, borrowed from the volumes of the Library of Dreams, mark the visitors’ steps.
Inside the Group’s s showroom, on the entire ground floor, is the Alternate Lifeforms exhibition: this is the theme chosen to describe the new artifacts that populate the JCP universe. The pieces become true life forms, part of a system that creates relationships between creators, users and the environment itself. Living thus becomes an act of conscience between the space and the agents who inhabit it.
In the city, the Group continues its collaboration with the fashion brands ETRO and Roberto Cavalli, displaying the pieces in their shops.
Salone del Mobile.Milano
June 7 – 12 2022
Hall 4 | Stand B07 – Jumbo Collection
Hall 4 | Stand B08 – Gianfranco Ferré Home
Hall 4 | Stand B11 – Roberto Cavalli Home Interiors
Hall 4 Stand B12 – ETRO Home Interiors
Fuorisalone
June 6 – 12 2022
ONIRO GROUP MILANO
Via Hoepli 8
ROBERTO CAVALLI BOUTIQUE
Via Montenapoleone 6/A
ETRO HOME BOUTIQUE
Via Pontaccio 17, angolo Vicolo Fiori
