04/04/2025

Milan Design Week 2025

04/04/2025

Salone del Mobile and Fuorisalone 2025: all the events of ONIRO Group

Milan, 7th April 2025. An important presence at the Salone del Mobile.Milano confirms ONIRO Group will to consolidate the Group's international position, with five important spaces dedicated respectively to the historic reference brand for classic furniture Jumbo Collection, to the fashion licences Roberto Cavalli Home Interiors, Gianfranco Ferré Home and Etro Home Interiors, and to the contemporary furniture brand Baleri Italia, recently acquired to expand its portfolio of proprietary brands.

Pavilion 13 hosts Jumbo Collection and the spaces dedicated to licences, with their unique visions of living. Jumbo Collection presents Sculpting Time, a story that starts from classicism, giving new life and meaning to an artistic heritage that never ceases to excite. With its powerful evocative charge, Sculpting Time is based on the merging between sculpture, an art that crystallises and immortalises the moment, and the concept of time, which by its nature is constantly progressing and evolving. A sophisticated palette, in which fine wood essences interact with the gold of the finishes and the white of the marble, creates a refined harmony of colour and materials.

Roberto Cavalli Home Interiors presents a collection that blends design, fashion inspirations and exotic suggestions. Glowing Reflections is an invitation to set off on a journey that leads from the uncontaminated expanses of the Nevada desert to the vibrant city of Las Vegas. The result is a vision of living that favours environment rich in material, chromatic and emotional contrasts. Inspired by the Nevada dunes, the main line of furnishings is characterised by a warm and enveloping colour palette, reminiscent of the earth's hues: amber yellow, shades of brown and intense reds. Authentic and organic materials, such as Red Jasper marble, enhance the primordial charm of the desert landscape, also reflected in the fluid and sinuous shapes of the upholstered furniture.

Classic aesthetics, contemporary rigour and sartorial elegance define the new Enriched Classics collection by Gianfranco Ferré Home. The colour palette explores the depths of blue and grey, embellished with accents of red and the warm shades of Tay wood, the expression of authentic and refined luxury. The contrast between structured shapes and enveloping textures generates a visual and tactile harmony that enhances the dialogue between strength and lightness, rigour and fluidity.

The Etro Home Interiors 2025 collection combines heritage and contemporaneity in a journey through eras and styles. In each piece, Living Lore reflects a precious savoir-faire that adapts to the new needs of living, a sophisticated and contemporary vision of furnishing, born from a bold mix of historical influences, the legacy of a brand made up of symbols and codes to be reinterpreted. Like in a modern cabinet of curiosities, elements from different eras are intertwined in new and fascinating combinations. The result is a mix & match of colour palettes, patterns and geometries, renewing the link with the brand's DNA, in which colours and fabrics maintain a central role.

Baleri Italia continues its evolution, remaining faithful to its design DNA and establishing itself as a point of reference for a design capable of combining identity, experimentation and sustainability. Present in pavilion 22, the contemporary furniture brand presents an exhibition in which the icons that have marked its history coexist with new products resulting from new collaborations and range extensions. The new pieces include two products designed by Compasso d'Oro winner Odo Fioravanti, among which the InBallo coffee table stands out, with its recycled cardboard legs and metal top; and a series of tables and coffee tables by Arik Levy, who has already collaborated with the brand in the past.

Baleri Italia will also be a protagonist at the Fuorisalone. For the occasion, the entire ground floor of ONIRO Group Milan showroom in Via Hoepli 8 will be dedicated to the brand, in a completely renovated setting that can be visited until the summer. At the Fuorisalone in the spaces of the Istituto Marangoni in via Cerva, Baleri Italia is participating in the ‘Seamless Singularities’ exhibition with the installation Living Analogs. The brand and Istituto Maragoni have thus completed an educational project aimed at students of the Master in Product & Furniture Design, in which Baleri Italia worked alongside the students throughout their studies, up to the presentation of various projects and the realisation of some of them, which will be on display in the exhibition until 17 April.

Finally, Milan Design Week 2025 is the perfect setting for the launch of a new partnership of excellence between ONIRO Group and Jacob&Co., a brand founded by Jacob Arabo and an absolute excellence in the field of haute horlogerie and haute joaillerie. The union of two complementary visions of luxury has given rise to the Jacob&Co. Haute Living Collection, an exclusive line of high-end furnishings that will be unveiled in the autumn.

Moreno Brambilla, President and CEO of ONIRO Group, says: ‘We are honoured to working alongside Mr Jacob Arabo, a legend in the world of high watchmaking. The launch of this collection, due in Fall 2025 will represent the culmination of a meeting of visions, in which time is not just a measurement, but a source of inspiration and creativity. The Haute Living collection will mark a new chapter in the art of living, blending the craftsmanship of furniture with the sophisticated elegance of high-end watches. Each piece, made with precious materials and unique craftsmanship, is bound to tell a story of precision, passion and tradition."

“We are thrilled to extend our creative vision beyond jewelry and timepieces, bringing the same level of artistry and precision to furniture,” said Jacob Arabo, Founder of Jacob & Co. “This collaboration with Oniro Group allows us to craft statement pieces that redefine luxury living.”

Salone del Mobile.Milano
8-13 April 2025

Fuorisalone Milano
7-13 April 2025

ONIRO Group Milano
Via Hoepli 8